LITERATURE ANALYSIS OF HUMAN RESOURCE TALENT MANAGEMENT IN THE DIGITAL AGE

ENGLISH

Abstract

This study aims to identify and analyze the transformation of the concept of Human Resource (HR) Talent Management in the digital era using qualitative research methods with descriptive content analysis, where data was collected through a comprehensive literature study from 2015–2025 in relevant journals, proceedings, and books. This study also describes the main challenges and formulates the best digitized strategies. This study shows that talent management has shifted from a reactive function to a data-driven and personalized strategy supported by data analytics and artificial intelligence. The digital skills gap, privacy issues, and data ethics are major concerns. To improve competitiveness, companies need the best strategies, including AI-based recruitment and the development of learning dexterity and work flexibility to strengthen organizational competitiveness.