Pendekatan Literasi Digital Berbasis Website Dalam Pengelolaan Desa Wisata Wasuemba Kabupaten Buton
Abstract
The Digital Literacy Action Program Based on a Website in Wasuemba Tourism Village, Buton Regency, is a community empowerment initiative to address limited digital literacy and underdeveloped tourism promotion. Despite being listed in the Top 100 ADWI 2024, marine, cultural, and local product potentials have not significantly improved community welfare due to inadequate internet infrastructure, low digital skills, and reliance on simple social media content. This program, implemented by Universitas Muhammadiyah Buton with Pokdarwis Lahonduru, involved socialization, management training, the development of an official village website (https://wasuemba-desa.id), Starlink internet installation, and digital content workshops. Results indicate improved digital literacy, with participants’ understanding rising from 38% (pre-test) to 60% highly proficient (post-test). Academically, the program contributes a community-based digital literacy model for tourism village development. Socio-economically, it fosters community participation, broadens promotion, increases tourist visits, and creates new entrepreneurial opportunities. Hence, the program emphasizes the importance of integrating digital literacy, infrastructure, and community participation to enhance rural tourism competitiveness in the digital era.
References
Andari, R., & Yuniawati, Y. (2023). Potential and Obstacles in the Implementation of Digitalization in Tourism Villages (Case Studies in Banceuy Traditional Villages). Jurnal Pariwisata Pesona, 8(1), 14–21. https://doi.org/10.26905/jpp.v8i1.9132
Ardiansah Putra, M. R., Hidayatullah, M., Dahlan, D., Nurcahyani, S., & Zaindra, W. O. R. (2021). PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DESA BAHARI KABUPATEN BUTON SELATAN. Community Development Journal: Jurnal Pengabdian Masyarakat, 2(1), 121–126. https://doi.org/10.31004/cdj.v2i1.1390
BPS Kab. Buton. (2024). BPS Kabupaten Buton. https://butonkab.bps.go.id/publication/2024/02/28/18ac8719ba691f7bbd0483ac/kabupaten-buton-dalam-angka-2024.html
Buana, C., Pamungkas, R. B., Muntaha, R. F., & Umami, Z. (2024). Membangun Identitas Desa Wisata Tajuk melalui Website menggunakan Metode Waterfall: Analisis Komunikasi dan Strategi Digital Branding. Jurnal Indonesia: Manajemen Informatika Dan Komunikasi, 6(1), 261–272. https://doi.org/10.35870/jimik.v6i1.1147
Frendiana, V., Utami, B. T., Widhiantoro, D., Wagyana, A., Fathurahman, M. D., & Zulhelman. (2024). Pembuatan Aplikasi Web Desa Wisata Cipayung Depok. https://doi.org/10.32722/mapnj.v7i1.6370
Jadesta Kemenparekraf RI, K. R. (2024). Desa Wisata Wasuemba. https://jadesta.kemenparekraf.go.id/desa/wasuemba
Kusumastuti, H., Pranita, D., Viendyasari, M., Rasul, M. S., & Sarjana, S. (2024). Leveraging Local Value in a Post-Smart Tourism Village to Encourage Sustainable Tourism. Sustainability, 16(2), 873. https://doi.org/10.3390/su16020873
La Ode Alimusa Musa, Sitti Zakiah Ma’mun, Abdul Rahman, & Ahmad Muhlis Nuryadi. (2021). Expanding Balance Scorecard to Islamic Business Performance Model on Indonesian Muslim Entrepreneurs: Evidence in Southeast Sulawesi. Agregat, 5(2), 249–260. https://doi.org/10.22236/agregat_vol5/is1pp78-96
Li, L., & Ding, H. (2022). The Relationship between Internet Use and Population Health: A Cross-Sectional Survey in China. International Journal of Environmental Research and Public Health, 19(3), 1322. https://doi.org/10.3390/ijerph19031322
L.M. Azhar Sa’ban; Ilwan Ilwan; Rosita Rosita. (2023). PROMOTION TOURISM WAWOANGI VILLAGE. Jurnal Inovasi Penelitian, Vol 3 No 8: Januari 2023, 7271–7280. https://stp-mataram.e-journal.id/JIP/article/view/2371/1868
Mumtaz, A. T., & Karmilah, M. (2022). Digitalisasi Wisata Di Desa Wisata. Jurnal Kajian Ruang, 1(1), 1. https://doi.org/10.30659/jkr.v1i1.19790
Primasari, I., Wijaya, S. H. B., Prabowo, H. H. S., & Suranto, J. (2023). Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism. Jurnal Penelitian Pendidikan Ipa, 9(12), 11111–11116. https://doi.org/10.29303/jppipa.v9i12.5562
Raharjana, D. T., & Putra, H. S. A. (2020). Penguatan SDM Dalam E-Marketing Untuk Promosi Desa Wisata Di Kabupaten Malang. Jurnal Nasional Pariwisata, 12(2), 140. https://doi.org/10.22146/jnp.60403
Sadat, A., Lawelai, H., Hastuti, H., Tasmin, L. O., Nurfaiza, N., & Restiani, S. A. (2023). Digital Tourism Training for Tourism Awareness Groups in Galanti Village, Buton Regency. https://doi.org/10.55824/jpm.v2i1.234
Suherman, A., & Mayunita, S. (n.d.). PEMANFAATAN MEDIA SOSIAL DAN PELATIHAN MANAJEMEN USAHA BAGI PENGRAJIN TENUN TRADISIONAL DI DESA WABULA BUTON.
Wijaya, A. A. M., Basir, M. A., & Lawelai, H. (2022). Community Based Tourism in The Development of Sustainable Tourism in Baubau City. APLIKATIF: Journal of Research Trends in Social Sciences and Humanities, 1(1), 28–38. https://doi.org/10.59110/aplikatif.v1i1.32
Yuliana, Y., & Siahaan, S. V. br. (2023). Pelatihan Destinasi Wisata Bersih Melalui Teknologi Media Digital Dalam Menun-jang Pariwisata Desa Cipta Karya. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 6(2), 191–196. https://doi.org/10.33330/jurdimas.v6i2.1980
Zalukhu, F. A., Harefa, A. T., Zebua, E. P., & Zega, R. (2024). Boosting Tourism Village Appeal: Strategies for Effective English Language Content Creation. Journal of English Language Teaching and Literature, 5(2), 560–569. https://doi.org/10.56185/jelita.v5i2.832
