Journal of Economics and Entrepreneurship (JEKA)

Business Ethics and Consumer Trust in the Social Media Era: A Young Consumer Perspective Analysis

daniel Lakaran — Tue, 27 May 2025 12:37:13 +0000

This study explores the impact of business ethics implemented by companies on social media and its influence on the trust of young consumers. As social media platforms become central to business-consumer interactions, issues such as transparency, sustainability, and data privacy have become crucial in shaping consumer perceptions and trust. The research focuses on how ethical practices on social media, such as clear communication about products, fair pricing, and responsible data management, influence the purchasing decisions of young consumers. Using a qualitative approach and NVivo software for thematic analysis, in-depth interviews were conducted with young consumers aged 18 to 30. The findings emphasize the importance of transparency in building trust, with sustainability and privacy protection also playing significant roles. The study highlights the need for companies to adopt transparent and ethical business practices on social media to cultivate long-term trust and loyalty among young consumers.

LEADERSHIP QUALITIES AND ACHIEVEMENT MOTIVATION TOWARDS COMMUNITY PARTICIPATION THROUGH PUBLIC TRUST IN THE MANUFACTURING BOARD OF THE NATIONAL AWARENESS PARTY BRANCH

Rianto Patalle — Tue, 27 May 2025 12:39:05 +0000

Abstract: This research aims to examine and analyze the influence of Leadership Quality and Achievement Motivation on Community Participation through Public Trust in the Management Board of the Pinrang Regency National Awakening Party Branch. The research design used in this research is Correlational Research and path analysis with a quantitative approach to determine the direct and indirect effects on the variables studied. The population of this research is the core administrators and main cadres of the Pinrang Regency National Awakening Party. The sampling method for this research was carried out using the total sampling method used to select samples based on the suitability of the sample characteristics with the sample selection criteria determined with a sample size of 131 core administrators and main cadres. The research results show that leadership quality, achievement motivation and public trust have a positive effect on community participation in the Pinrang Regency National Awakening Party.

The Impact of the Role of Influencers on Social Media on Sales Strategy: Analysis of Consumer Behavior of TikTok Users

Suryaningsih Suryaningsih — Tue, 27 May 2025 12:39:41 +0000

This study investigates the impact of leadership quality and achievement motivation on community participation, mediated by public trust, within the management of the National Awakening Party Branch in Pinrang Regency. Data were collected via questionnaires from 131 core administrators and main cadres using a quantitative, correlational design and path analysis. The findings reveal that both leadership quality and achievement motivation significantly and positively influence public trust, enhancing community participation. Transformational leadership traits—such as credibility, fairness, and motivational capacity—emerged as key contributors to public trust and active political engagement. Public trust serves as a critical mediator, strengthening the effects of leadership and motivation on participation. The study highlights the importance of credible leadership and organizational commitment in fostering political participation and offers practical insights for political institutions aiming to improve public involvement and rebuild trust in democratic processes

Driving Sales Growth: The Role of Service Quality, Pricing, and Product Innovation in MSMEs' Success in Gowa Regency

Madris Madris — Tue, 27 May 2025 12:40:27 +0000

This study aims to analyze the impact of service quality, pricing, and product innovation on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Gowa Regency. A quantitative approach using a survey method was employed to collect data from MSME owners, with purposive sampling for sample selection. Multiple linear regression analysis was used for data analysis. The results indicate that service quality, pricing, and product innovation significantly and positively influence MSME sales. High-quality service enhances customer satisfaction and loyalty, which leads to increased sales. Competitive pricing, in line with product quality, is crucial for attracting consumers and driving purchasing decisions. Additionally, product innovation enables MSMEs to offer distinct added value, meet consumer demands, and expand their market share. The study highlights the importance of these three factors as key strategies for boosting sales and competitiveness in Gowa Regency. MSME owners are advised to continuously focus on improving service quality, adopting competitive pricing, and fostering innovation to achieve sustainable business growth.

Digital Engagement and Loyalty: The Role of Experience, Trust, and Perceived Value in Shopee’s Consumer Ecosystem

Iriani iriani — Tue, 27 May 2025 12:40:57 +0000

Abstract: This study aims to analyze the influence of Customer Experience, Trust, and Perceived Value on Customer Loyalty of Shopee users in Indonesia. The background of this study is based on the increasing competition in the e-commerce industry that requires platforms such as Shopee to retain customers through superior user experience strategies, trust, and relevant value offerings. This study uses a quantitative approach with a survey method distributed to 150 respondents who have actively shopped at Shopee in the last three months. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0 software. The results of the study show that the three independent variables, namely Customer Experience, Trust, and Perceived Value, have a positive and significant effect on Customer Loyalty. Trust is the most dominant variable in forming customer loyalty, followed by Customer Experience and Perceived Value. All research constructs meet the validity and reliability tests, as well as discriminant validity, so that the model built is declared feasible for further analysis. These findings provide practical implications for e-commerce management to prioritize aspects of trust and user experience to increase customer retention in the long term.