https://jurnal.umsrappang.ac.id/jeka <p>Summary: JOURNAL OF ECONOMICS AND ENTREPRENEURSHIP (JEKA) is a scientific publication that focuses on economics and entrepreneurship. This journal contains a collection of articles, research, and academic studies that explore various aspects of the economy and the entrepreneurial process in various contexts.</p> <p>Through the JOURNAL OF ECONOMICS AND ENTREPRENEURSHIP (JEKA), researchers, academics and practitioners in the field of economics and entrepreneurship can share their knowledge, views and the latest discoveries. This journal aims to provide in-depth insights into changing global economic trends, analysis of the impact of economic policies, as well as various strategies and challenges in building and developing entrepreneurial businesses and innovations.</p> <p>We hope that this summary helps and provides an overview of the contents and objectives of the journal "JURNAL ECONOMICS AND ENTREPRENEURSHIP (JEKA)". If there's anything else you'd like to ask or know, please let us know.</p> en-US bahtiarherman.bh@gmail.com (BAHTIAR HERMAN) bahtiarherman.bh@gmail.com (BAHTIAR HERMAN) Fri, 02 Oct 2026 00:00:00 +0800 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://jurnal.umsrappang.ac.id/jeka/article/view/2858 <p>Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic development and job creation. In the digital era, social media has become one of the most effective marketing platforms for MSMEs to promote their products. However, many MSME actors still lack an understanding of the importance of branding strategies in increasing product sales. This study aims to analyze branding strategies that can enhance MSME product sales through social media platforms. This research employs a qualitative approach using literature study methods by reviewing books, journals, and scientific articles related to branding and digital marketing. The results show that effective branding strategies through social media can increase brand awareness, build consumer trust, and influence purchasing decisions. Elements such as brand identity, content consistency, storytelling, and consumer interaction are key factors in strengthening brand image and improving sales performance. Therefore, MSME actors need to optimize social media as a branding tool to enhance competitiveness and expand market reach in the digital landscape.</p> <p><strong>Keywords : Brand Awareness; Branding Strategies; Digital Marketing; MSMEs; Social Media</strong></p> Rosnaidah Rusli ##submission.copyrightStatement## https://jurnal.umsrappang.ac.id/jeka/article/view/2858 Mon, 05 Oct 2026 00:00:00 +0800