Examining the Effects of Cultural Context on Consumer Behavior
Keywords:
Cultural Settings; Consumer Behavior
Abstract
Culture is a symbol as well as complex facts and symbols made by humans, passed down from generation to generation as determinants and regulators of human behavior in existing society. Cultural settings can be defined as multidimensional which plays an important role in every individual such as forming attitudes, beliefs, and individual behavior. Culture can be said as a comprehensive concept, and includes almost everything that influences the thinking process and individual behavior. This culture can be formed through classification based on certain categories such as nationality, religion, racial group, and geographical location. This study discusses matters such as the following, cultural Influences on purchasing decisions, dimension of culture, current trends in consumer culture, the influence of myths on marketing in the modern age, and the influence of a group or individual mode system.
References
Akbar, A. M., Tamimi, M. R., & Febrianto, Y. R. (2021). Representasi Budaya Konsumen dalam Iklan Djarum Super Edisi Paolo Maldini. Jurnal Audiens, 3(2), 138–148.
https://doi.org/10.18196/jas.v3i2.11944
Anderson, C. R., Bruil, J., Chappell, M. J., Kiss, C., & Pimbert, M. P. (2019). From transition to domains of transformation: Getting to sustainable and just food systems through agroecology. Sustainability (Switzerland), 11(19). https://doi.org/10.3390/su11195272
Andinadewi, K. K., & Putri, K. Y. S. (2022). Pengaruh Komunikasi Pemasaran Akun Twitter @Lemonilo Terhadap Brand Awareness Lemonilo. JCommsci - Journal Of Media and Communication Science, 5(2), 126–135. https://doi.org/10.29303/jcommsci.v5i2.145 Arnould, E., Press, M., Salminen, E., & Tillotson, J. S. (2019). Consumer culture theory:
Development, critique, application and prospects. Foundations and Trends in Accounting,
12(2), 80–166. https://doi.org/10.1561/1700000052
Aulia, D., & Briliana, V. (2020). BRAND EQUITY DIMENSION AND CONSUMER BEHAVIOR IN SOCIAL MEDIA. 13(2), 15–24.
Boca, G. D. (2021). Factors influencing consumer behavior in sustainable fruit and vegetable consumption in maramures county, Romania. Sustainability (Switzerland), 13(4), 1–20.
https://doi.org/10.3390/su13041812
Brandwatch. (2022). The Power of Consumer Loyalty. The Consumer Report 2022.
https://www.brandwatch.com/blog/reports/the-consumer-report-2022/
Broesch, T., Crittenden, A. N., Beheim, B. A., Blackwell, A. D., Bunce, J. A., Colleran, H.,
Hagel, K., Kline, M., McElreath, R., Nelson, R. G., Pisor, A. C., Prall, S., Pretelli, I.,
Purzycki, B., Quinn, E. A., Ross, C., Scelza, B., Starkweather, K., Stieglitz, J., & Mulder, M. B. (2020). Navigating cross-cultural research: methodological and ethical considerations. Proceedings of the Royal Society B: Biological Sciences, 287(1935). https://doi.org/10.1098/rspb.2020.1245
Bruhn, M., Gröppel, A., & Manfred, K. (2023). Managerial marketing and behavioral
marketing : when myths about marketing management and consumer behavior lead to a misconception of the discipline. In Journal of Business Economics (Issue 0123456789). Springer Berlin Heidelberg. https://doi.org/10.1007/s11573-023-01141-z
Bziker, O. (2020). Re-visiting The History of Consumerism: The Emergence of Mass Consumer
Culture as a Distinctive Feature of Capitalist Societies. International Journal of Linguistics,
Literature and Translation (IJLLT), 3(11), 55–67. https://doi.org/10.32996/ijllt
Chang, V., Yang, Y., & Xu, Q. (2021). Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China. Journal of Global Information
Management, 29(1), 1–25. https://doi.org/10.4018/JGIM.20211101.oa17
Chausson, A., Turner, B., Seddon, D., Chabaneix, N., Girardin, C. A. J., Kapos, V., Key, I., Roe, D., Smith, A., Woroniecki, S., & Seddon, N. (2020). Mapping the effectiveness of naturebased solutions for climate change adaptation. June, 6134–6155.
https://doi.org/10.1111/gcb.15310
Chen, Y., Hua, X., & Maskus, K. E. (2021). International protection of consumer data. 132. https://doi.org/10.1016/j.jinteco.2021.103517
Chen, Z., Lierop, D. Van, & Ettema, D. (2020). Exploring Dockless Bikeshare Usage : A Case Study of.
de Morais, L. H. L., Pinto, D. C., & Cruz-Jesus, F. (2021). Circular economy engagement:
Altruism, status, and cultural orientation as drivers for sustainable consumption. Sustainable
Production and Consumption, 27, 523–533. https://doi.org/10.1016/j.spc.2021.01.019
Dea, R., Macdhy, N., Mariam, S., & Sudrajat, A. (2022). Pengaruh Budaya Terhadap Keputusan
Pembelian Mie Instan Indomie. Managament Insight: Jurnal Ilmiah Manajemen ISSN,
17(2), 161–171. https://doi.org/10.33369/insight.17.2.161-171
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V.,
Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R.,
Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions.
International Journal of Information Management, 59(May), 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Elasticities, B. R., Khamitov, M., Thomson, M., Khamitov, M., Kozinets, R., & White, T.
(2018). Uncovering Empirical Generalizations in Consumer Research : 46, 86–91.
https://doi.org/10.18196/jas.v3i2.11944
Anderson, C. R., Bruil, J., Chappell, M. J., Kiss, C., & Pimbert, M. P. (2019). From transition to domains of transformation: Getting to sustainable and just food systems through agroecology. Sustainability (Switzerland), 11(19). https://doi.org/10.3390/su11195272
Andinadewi, K. K., & Putri, K. Y. S. (2022). Pengaruh Komunikasi Pemasaran Akun Twitter @Lemonilo Terhadap Brand Awareness Lemonilo. JCommsci - Journal Of Media and Communication Science, 5(2), 126–135. https://doi.org/10.29303/jcommsci.v5i2.145 Arnould, E., Press, M., Salminen, E., & Tillotson, J. S. (2019). Consumer culture theory:
Development, critique, application and prospects. Foundations and Trends in Accounting,
12(2), 80–166. https://doi.org/10.1561/1700000052
Aulia, D., & Briliana, V. (2020). BRAND EQUITY DIMENSION AND CONSUMER BEHAVIOR IN SOCIAL MEDIA. 13(2), 15–24.
Boca, G. D. (2021). Factors influencing consumer behavior in sustainable fruit and vegetable consumption in maramures county, Romania. Sustainability (Switzerland), 13(4), 1–20.
https://doi.org/10.3390/su13041812
Brandwatch. (2022). The Power of Consumer Loyalty. The Consumer Report 2022.
https://www.brandwatch.com/blog/reports/the-consumer-report-2022/
Broesch, T., Crittenden, A. N., Beheim, B. A., Blackwell, A. D., Bunce, J. A., Colleran, H.,
Hagel, K., Kline, M., McElreath, R., Nelson, R. G., Pisor, A. C., Prall, S., Pretelli, I.,
Purzycki, B., Quinn, E. A., Ross, C., Scelza, B., Starkweather, K., Stieglitz, J., & Mulder, M. B. (2020). Navigating cross-cultural research: methodological and ethical considerations. Proceedings of the Royal Society B: Biological Sciences, 287(1935). https://doi.org/10.1098/rspb.2020.1245
Bruhn, M., Gröppel, A., & Manfred, K. (2023). Managerial marketing and behavioral
marketing : when myths about marketing management and consumer behavior lead to a misconception of the discipline. In Journal of Business Economics (Issue 0123456789). Springer Berlin Heidelberg. https://doi.org/10.1007/s11573-023-01141-z
Bziker, O. (2020). Re-visiting The History of Consumerism: The Emergence of Mass Consumer
Culture as a Distinctive Feature of Capitalist Societies. International Journal of Linguistics,
Literature and Translation (IJLLT), 3(11), 55–67. https://doi.org/10.32996/ijllt
Chang, V., Yang, Y., & Xu, Q. (2021). Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China. Journal of Global Information
Management, 29(1), 1–25. https://doi.org/10.4018/JGIM.20211101.oa17
Chausson, A., Turner, B., Seddon, D., Chabaneix, N., Girardin, C. A. J., Kapos, V., Key, I., Roe, D., Smith, A., Woroniecki, S., & Seddon, N. (2020). Mapping the effectiveness of naturebased solutions for climate change adaptation. June, 6134–6155.
https://doi.org/10.1111/gcb.15310
Chen, Y., Hua, X., & Maskus, K. E. (2021). International protection of consumer data. 132. https://doi.org/10.1016/j.jinteco.2021.103517
Chen, Z., Lierop, D. Van, & Ettema, D. (2020). Exploring Dockless Bikeshare Usage : A Case Study of.
de Morais, L. H. L., Pinto, D. C., & Cruz-Jesus, F. (2021). Circular economy engagement:
Altruism, status, and cultural orientation as drivers for sustainable consumption. Sustainable
Production and Consumption, 27, 523–533. https://doi.org/10.1016/j.spc.2021.01.019
Dea, R., Macdhy, N., Mariam, S., & Sudrajat, A. (2022). Pengaruh Budaya Terhadap Keputusan
Pembelian Mie Instan Indomie. Managament Insight: Jurnal Ilmiah Manajemen ISSN,
17(2), 161–171. https://doi.org/10.33369/insight.17.2.161-171
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V.,
Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R.,
Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions.
International Journal of Information Management, 59(May), 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Elasticities, B. R., Khamitov, M., Thomson, M., Khamitov, M., Kozinets, R., & White, T.
(2018). Uncovering Empirical Generalizations in Consumer Research : 46, 86–91.
Published
2024-07-03
How to Cite
Saleh, F., & Hermansyah, sam. (2024). Examining the Effects of Cultural Context on Consumer Behavior. La Ogi : English Language Journal, 10(2), 26-35. https://doi.org/10.55678/loj.v10i2.1562
Issue
Section
Articles
