Enhancing Community Service through the Integration of the Student’s Role as an Agent of Change and Reuse Intention KKN Caption Design
Keywords:
Agent of Change, Caption Design, Empowering Community, Kuliah Kerja Nyata
Abstract
Improving public satisfaction and reuse intention in social life requires new innovations, namely KKN. The KKN Blue Ocean Innovation integrated capstone design model integrates education, development, service, and community empowerment outside the campus environment. The proposed model, based on the stimuli-organism-response theory and the KKN framework, which integrates the four aforementioned student roles (catalyst, process helper, solution giver, and source linker) to study the intention reuse KKN. Valuable insights for implementing KKN to be accepted by the community are to prioritize community satisfaction as the object of study in integrating more innovative KKN concepts. Partial least squares structural equation modeling (PL-SEM) with a survey of 50 community members and students who have interacted and experienced community service (KKN) was used. Results: This study found that the solution giver dimension dominated the role of students as agents of change compared to the catalyst (C); process helper (PH); solution giver (SG); and sources linker (SL), which were 16%, 20%, 50%, and 14%, respectively. SL dominated the role of students as agents of change. The mediation analysis explains that community satisfaction mediates the relationship between the four dimensions and KKN reuse intention. The role of student agents of change includes raising community awareness and enthusiasm to change and develop SL for the better. The direct and indirect influence of the agent of change dimension on public satisfaction and reuse intention is a novelty of this study.
References
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Andriani, D., Putri, N. E., Putri, S. E., & Irawan, J. (2025). Empowerment of Communities Through the Production of Functional Sorghum-based Food in Langung Village, West Aceh. SPEKTA, 6(1), 108–121. https://doi.org/DOI: 10.12928/spekta.v6i1.12149
Anis, I., & Anis, I. (2023). Community Service Training on Material Flow Cost Accounting (MFCA) for Micro, Small, and Medium Enterprise (MSME) Entrepreneurs. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 9(4). https://doi.org/10.22146/jpkm.87170
Apriadi, D., Nurul Hidayat, Nizhamuddin AB, Ahmatang, & Sudarto. (2022). Kuliah Kerja Nyata: Pengabdian Kepada Masyarakat Melalui Kegiatan Pendampingan Pendidikan. Jurnal Pengabdian Masyarakat Paguntaka, 1(1), 25–30. https://doi.org/10.61457/jumpa.v1i1.2
Ardiansyah, H., & Agustina, R. F. (2023). Community Empowerment in Application of Solar-Powered Automatic Irrigation For Chilli Farming on a Rainfed Rice. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 9(4), 210–218. https://doi.org/10.22146/jpkm.79514
Arisandi, R., Puspitorini, P., & Lailiyah, F. (2021). Buku Panduan KKN Pengembangan Pendidikan dan Pelayanan Masyarakat. LP4MP Universitas Islam Majapahit.
Baswarani, D. T., Desmantyo, P. S., Bahri, K. N., & Wibawa, R. N. (2024). Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 10(3), 164.
https://doi.org/10.22146/jpkm.91036
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Jokhu, J. R., Rahmiati, F., Hanafiah, H., Daniela, L., Lampatar, J., Bakri, M. H., & Prayoga, T. Z. (2023). Training in Logistics Management and Social Media Marketing for Small , Micro and Medium Enterprises in Bekasi Regency. 4(2), 198–205.
Koerniawan, K. A., Murti, G. T., & Wardoyo, D. U. (2025). Revolutionizing the Governance of Village-Owned Enterprises ( BUMDES ): SIABDes Taxion Software to Increase Transparency. 6(1), 170–180.
Krisdiyanto, D., Farihah, T., & Supriyati, H. (2024). Community Empowerment Through Bamboo Laminate Technology as Part of Disaster Conservation and Mitigation in Wonokerto, Turi, Sleman, Yogyakarta. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 10(1), 5. https://doi.org/10.22146/jpkm.79899
Lin;, Y.-T., Tseng, T. H., Chun-Chi, & Chang;, A. (2022). A value adoption approach to sustainable consumption in retail stores. International Journal of Retail & Distribution Management, 50(11). https://doi.org/10.1108/IJRDM-07-2021-0326
Lin, X., Mamun, A. Al, Yang, Q., & Masukujjaman, M. (2023). Examining the effect of logistics service quality on customer satisfaction and re-use intention. PLoS ONE, 18(5 May), 1–24. https://doi.org/10.1371/journal.pone.0286382
Maryani, I., & Hasanah, E. (2025). Learnviro : An IoT-Based Innovation for Monitoring the Learning Environment. 6(1), 155–169.
Misidawati, D. N., Unnaufal, A., Syahrul, M., Anggreini, N. P., Puteri, L. A., Sari, W. I., Masrifah, D. I., Qodtrunada, N., Anurgupitasari, D., Sari, N., Kholisah, N., & Syahputra, I. M. (2024). Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata (KKN) Di Desa Sidorejo Kabupaten. 41 | Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, Dan Humaniora Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, Dan Humaniora, 4(2), 41–48.
Ni, L. B. (2023). Adapting History Education for the 21st Century : Integrating Technology and Critical Thinking Skills. 4(2), 216–224.
Nurhaida, D., Rezandi, F., Effendi, H., Alfiansyah, A., Aryaseta, A., Abdullah, M. F., & Valencia, E. (2025). Enhancing Community-Based Rural Tourism through Master planning , Business Models , and Branding in. SPEKTA, 6(2), 423–438. https://orcid.org/0000-0003-3920-9277
Nurherdiana, S. D., Rizki, A. M., & Fauziyah, N. A. (2025). Empowering Women ’ s Groups through IoT -Based Aeroponic Automation for Sustainable Agriculture on Limited Land in Sidoarjo. SPEKTA, 6(2), 303–317. https://doi.org/10.12928/spekta.v6i2.11568
Pamungkas, Z. S., Puspita, E., Sari, K., Sumiati, I. D., Utama, A. S., Salsabila, N., Utami, N. D., & Falupi, Y. D. (2025). Enhancing Digital Entrepreneurship of the Kampung Durian Community through Ecopreneurship Training based on Artificial Intelligence in Pakis Village , Jember. SPEKTA, 6(2), 439–450.
https://doi.org/10.12928/spekta.v6i2.13818
Pasongli, H., Syam Tonra, W., Wahyudi, D., Aswan, M., & Syam Tonra, W. (2024). Literacy and technology program to enhance the potential of the youth of Mira village through community empowerment. Transformasi: Jurnal Pengabdian Masyarakat, 20(1), 111–120. https://doi.org/10.20414/transformasi.v20i1.8236
Puspitorini, P. S. (2025). Pemberdayaan Perempuan melalui Implementasi Vendor Managed Inventory (VMI ) pada Proses Bisnis Retail BUMDESMA untuk Meningkatkan Nilai Ekonomi Masyarakat. ABDINE: Jurnal Pengabdian Masyarakat, 5(2), 438–450. https://doi.org/10.52072/abdine.v5i2.1774
Puspitorini, P. S., Ahmad Hanifi, N. R., & Wahyudi, R. (2025). Re-Use Intentionof the Logistics Service Quality Model inMultiple Vendor-Retailers Based-On Multidimension Criteria. International Journal of Advances in Scientific Research and Engineering, 11(08), 01–08. https://doi.org/10.31695/ijasre.2025.8.1
Puspitorini, P. S., & Arisandi, R. S. (2023). Model Kuliah Kerja Nyata (KKN) Blue ocean Innovation Berbasis Integrated Caption Design (ICD) menuju sustainable Institusi. https://orcid.org/0000-0003-2037-6104
Puspitorini, P. S., & Muslimin, M. (2025). Pendampingan D ’ Chan Chair sebagai Produk Mozaik Berestetika Tinggi dari Inovasi Kulit Durian untuk Meningkatkan Nilai Ekonomi dan Mendukung Zero Waste. ABDINE: Jurnal Pengabdian Masyarakat, 5(1), 255–262. https://doi.org/10.52072/abdine.v5i1.1363
Saleh, M. S., Mahendra, Y. I., Sari, L. P., & Fatah, Z. A. (2025). Peran Mahasiswa KKN-PPL Terpadu dalam Pengembangan Pendidikan dan Pemberdayaan Masyarakat di SMK Negeri Luyo. Jurnal Lepa-Lepa Open, 5(2011), 214–220.
Sirmayanti. (2025). View of Empowering places of worship through information technology.pdf. Transformasi: Jurnal Pengabdian Masyarakat, 21(1), 88–106. https://doi.org/10.20414/transformasi.v21i1.13259
Suhardi, B., Astuti, R. D., Aisyah, A., Putri, A., Liquiddanu, E., & Suletra, W. (2025). Transforming Food Packaging Labels in Food MSMEs through Community Counseling : A Case from. 6(1), 94–107.
Sukartiko, A. C., Supartono, W., Zaidir, Z., Neisyafitri, R. J., & Setiyono, R. (2024). Standardization Efforts for Ayam Goreng Kalasan Industry Cluster Through a Partnership Between the University and Local Government to Maintain its Local Wisdom. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 10(3), 157. https://doi.org/10.22146/jpkm.90990
Umar, U. T., Barat, A., Aulia, M. R., Eryanto, O., Putri, M., & Siregar, A. (2024). Empowering Communities with Integrated Management for Sustainable Agriculture. SPEKTA, 5(1), 51–59.
Zuo, L., Xu, C., Wang, S., & Li, J. (2024). Construction and Implementation of a Digital System for Logistics Majors from the Perspective of Smart Education. 5(1), 27–36.
Published
2026-06-26
How to Cite
Puspitorini, P., & Handayani, D. (2026). Enhancing Community Service through the Integration of the Student’s Role as an Agent of Change and Reuse Intention KKN Caption Design. MALLOMO: Journal of Community Service, 6(2), 1104-1114. https://doi.org/10.55678/mallomo.v6i2.2721
Section
Articles
